Jamaica's tourism recovery isn't just steady, officials say it’s swift

In the aftermath of Hurricane Melissa, a clear and unwavering message is echoing from Jamaica’s shores: the recovery is moving at a pace few thought possible.

Instead of a slow and arduous rebuild, officials confirm that Jamaica is making big strides in recovery from Hurricane Melissa, driven by an indomitable local spirit and the critical need to restart the nation's economic engine.

The visitor experience, which is the lifeblood of the island, is returning with remarkable speed.

"The visitor experience is coming back fast," stated Philip Rose, deputy director of tourism for the Jamaica Tourist Board.

His comments reflect a burgeoning reality on the ground, where progress is measured not in months, but in days and weeks.

A significant number of hotels and resorts, estimated between 30 and 40 properties, are already open and welcoming guests back.

Crucially, Sangster Airport in Montego Bay, which sustained the most significant impact among the island's international gateways, has largely resumed normal operations, ensuring that the pathway to paradise remains open.

This rapid return to functionality is a testament to the monumental efforts undertaken since the storm passed.

Secret Little Hack

Keep a small notebook or use a note-taking app on your phone to jot down one thing you're grateful for each day.

It can help shift your mindset towards positivity and improve your overall well-being.

The Unseen Engine: Community and Infrastructure

Behind the reopening of airport terminals and hotel lobbies lies a story of incredible community effort.

Rose highlighted that essential services like electricity and running water have been restored to the main resort areas.

This was not just the work of utility companies but of countless local volunteers.

These unsung heroes played a major role in clearing roads and removing debris, showcasing a powerful grassroots commitment to the island's revival.

This spirit is the foundation upon which the formal recovery is built.

"We, along with all Jamaicans, recognize that tourism has to open back up," Rose explained, underscoring the deep national understanding of the sector's importance.

"It is the driver of our economy, so there's no hesitation and no ambiguity there."

Tourism is more than just an industry in Jamaica; it accounts for a massive portion of the nation's GDP and employment. The stakes for a quick recovery could not be higher.

A Tale of Two Timelines: Reopening and Reimagining

While many properties are back in business, the storm has created a split timeline for the island’s hotel sector.

Some resorts, particularly those in less affected areas like Ocho Rios and Negril, are targeting December reopenings.

However, for properties that faced the full force of Melissa, the path is longer and more strategic.

Hyatt's Inclusive Collection has suspended operations at its eight Montego Bay-area properties through January to conduct detailed assessments and repairs.

Similarly, Sandals Resorts International has announced a May 30 reopening for three of its most heavily impacted properties: Sandals Montego Bay, Sandals Royal Caribbean, and Sandals South Coast.

But this delay is not a sign of defeat; it’s an opportunity.

Adam Stewart, the executive chairman of Sandals Resorts International, has framed the extended closure as a chance to innovate.

During a virtual town hall with travel advisors, Stewart declared a bold vision for the closed resorts.

"We're going to take those resorts to a 2.0 level during this period of closure and fix some of the things that we've always wanted to do but haven't had the chance," he said.

This "Sandals 2.0" initiative promises significant upgrades and enhancements, transforming a moment of crisis into a catalyst for evolution.

It's a powerful statement of confidence in the future of Jamaica travel.

The Message to the World: Visit Jamaica Now

With recovery operations in full swing, the Jamaica Tourist Board is confidently relaunching its marketing campaigns in the United States and other key markets.

The messaging is nuanced and heartfelt.

"We don't want to send mixed messages and say that everything is as it was before Hurricane Melissa," Rose acknowledged.

Instead, the campaign will remind travelers that "the things that made you fall in love with Jamaica in the first place are still very much there."

The core of the Jamaican experience; its culture, its people, its warmth- remains untouched.

A key part of this new marketing push will involve showcasing the "local heroes" who have been instrumental in the recovery, celebrating the resilience that defines the island.

The call to action is direct and compelling.

The best way to help Jamaica is to visit Jamaica.

For travel advisors, whom both Rose and Stewart called critical partners, the message is even simpler: "Still book Jamaica."

This appeal recognizes that every booking is a vote of confidence and a direct contribution to the livelihoods of thousands of Jamaicans.

Even with a temporary slowdown and some shifted dates, officials are optimistic.

Rose credited hotel partners for their transparent updates, which have helped restore booking momentum and minimize cancellations.

"Yes, there's been a slowdown," he admitted, "but we anticipate that bookings will pick up as we articulate to the market our openness and readiness."

The story of Jamaica's recovery is one of speed, spirit, and strategic foresight. It is a destination not just rebuilding but actively reimagining its future, proving that even in the face of immense challenges, its vibrant heart beats strong.

You Asked, We Answered

Is it safe to travel to Jamaica after Hurricane Melissa?

Yes, tourism officials confirm that resort areas are secure, with electricity and water restored. Airports are operational, and many hotels have reopened. The government has activated a Hurricane Melissa Recovery Task Force to ensure a safe and organized restoration of all tourism services, with a target for full operation by mid-December.

Which hotels in Jamaica are open for booking?

Dozens of hotels and resorts are already welcoming guests. Many properties in areas like Ocho Rios and Negril are targeting December 2025 reopenings. However, some heavily impacted resorts, including Hyatt's Inclusive Collection in Montego Bay and three specific Sandals properties, have longer reopening timelines into 2026 to allow for extensive renovations.

How can I help Jamaica's recovery efforts?

According to the Jamaica Tourist Board and industry leaders, the most effective way to support the island's recovery is by traveling there. Booking a trip directly stimulates the economy and supports the livelihoods of local workers, from hotel staff to craft vendors and tour operators. Supporting organizations involved in on-the-ground relief is also another avenue for assistance.